Join Jeff Goldstein, president of ACUPOLL, Tuesday, April 23 at 2 p.m. EST, for an in-depth view of using measurement and evaluation to improve the effectiveness of your communication efforts.

Jeff has been the President and owner of ACUPOLL Precision Research, Inc., since October 2012, bringing a passion for innovation and helping to grow the organization to meet the demands of an ever-evolving market landscape.

Jeff rose through Brand Management at Procter & Gamble in the ’80s and ’90s, working to boost market share for brands like Scope, Crest, and Pepto-Bismol. He spearheaded advertising training, helped improve global innovation structure and processes, and served in Corporate New Ventures, helping the COO explore new “white spaces” for the company.

After leaving P&G in the late ’90s, Jeff continued to be a catalyst for strategic growth as the President of Ingenuity Advisors, and has helped clients discover and pursue game-changing strategies: developing global category-creation initiatives, successfully launching new brands, pinpointing strategic acquisitions, and improving innovation capabilities and processes.

Jeff also invented and launched his own brand, +Repelle™, which gained distribution in 18,000 stores, 43 press stories, and a major hair color brand trademark license.

Being President of ACUPOLL gives Jeff the opportunity to help even more companies improve their success rate in innovation and marketing, thereby fueling the success of more businesses and their employees, and ultimately helping families and communities thrive.

Jeff lives in Cincinnati with his wife of 25+ years, two daughters (in college), yellow labrador, two frisky felines, and a colorful saltwater reef tank. He enjoys traveling with his family, cheering on the Cincinnati Bengals, and helping to revitalize the camp where he and his children have spent many wonderful summers.

Zoom link and details: https://religioncommunicators.org/professional-development-rcc/