By Candice Johnson

On September 19, 2017 close to 30 people gathered at the Church of Latter Day Saints for the first NYC RCC meeting this Fall. Ryan Koch, NYC RCC Chapter President, was this month’s speaker. He spoke on best practices for social media with his presentation, “When ‘Like’ is Not Enough”. This month’s luncheon was unique in that it was also a webinar for the RCC nationally.

Ryan began his talk explaining that social media was “free like a free puppy”. While social media is a free resource, in order for it to be successful it takes a lot of work to maintain. He then went on the explain that when creating successful social media campaigns to consider ABCDE: audience, behavior, content, design, and evaluation.